There are tens and thousands of eCommerce businesses competing for the same consumers’ attention. This means your brand needs to stand out to be genuinely successful long-term.
Sending your products in generic brown boxes won’t do the trick. It creates an unengaging, impersonal customer experience that’s just downright boring. So, it’s time to take a new direction—leveraging customized packaging for your business! But how can custom packaging boxes boost your brand?
How Custom Packaging Boxes Can Elevate Your Brand
It may usually be overlooked, but box design matters. Why? Here are key reasons to leave monotonous brown boxes in the past and turn to custom packaging boxes.
Personalize the Customer Experience
Trendy customers want to buy from brands they feel they can have a more profound, long-term relationship with. They’re not choosing to purchase products based on price or features alone—they’re buying into the brand behind them. So, it’s no longer enough to offer quality products.
Customers want to associate with brands that they like or feel connected with. On this basis, brands that make a point to commit to consumers throughout the entire purchase journey effectively are flourishing. This has caused a paradigm shift from focusing on products to concentrating on developing consumer relationships and brand connections. Order fulfillment is an integral part of the process.
Printing plays an integral part in the custom packaging wholesale manufacturing process, so it cannot be overlooked. It has to be kept in mind as it has the ability to allure customers and eventually have them make a purchase your products. Some of the printing techniques include:
- CMYK
- PMS
- Digital
- Screen
Especially for eCommerce businesses where the first definite experience you’ll have with a consumer is your package arriving at their doorstep, order fulfillment can significantly impact the customer experience. While unsavory, generic boxes will leave customers unexcited about your brand, a custom-tailored, fun, and exciting user experience will affect the first impression. This engaging customer experience will satisfy your customers and help them build a more personal connection with your brand!
The material/paper stock of custom packaging boxes is an essential part of the whole process so we need to know what they are being used for. Maybe its delivery purpose or its cosmetic boxes, or simply snacks. One needs to figure this out. There are several options from which you can choose:
- Cardstock
- E-Flute Corrugated
- Eco-Friendly Kraft
- Rigid
Build Long-Term Brand Loyalty
What happens when your clients feel a personal association with your brand? They’ll want to keep purchasing from you again and again—without any interest in even looking at the other competitors. This will lead to repeat sales over time from existing customers.
This is important because generating repeat business with a delighted customer is much faster, easier, and less expensive than persuading someone new to buy from you for the first time. So, using custom packaging Boxes to deliver a user experience that satisfies your existing clients better and makes them want to purchase from you is valuable.
Highlight Your Products
The best quality gift boxes accent and highlights your products. You are receiving a unique gift in custom packaging boxes, which is also a powerful emotional experience for your recipient. It develops a sense of connection and can facilitate a positive association with the sender in the recipient’s mind.
Take advantage of all occasions and reasons to send promo items to feature new products and services. Plan and conduct the perfect rollout for your next project with custom rigid boxes artwork to highlight the why behind what you do.
Decorations and embellishments are considered an essential part of the packaging. Therefore, companies need to know their target audience to modify their packaging accordingly. The options include:
- Gloss
- Matte
- Spot UV
- Gloss Aqueous Coating
- Soft Touch
- Foiling
- Embossing
Attract New Customers
Custom packaging boxes not only help you satisfy your existing customers—it enables you to attract new customers as well. No one would ever peek twice at a brown box present at somebody’s doorstep. But, a distinctive box design could intercept someone in their tracks and make them question, “Hmm, what is that?” This curiosity can direct them to look up your website or social pages and put their order in because they want the same pleasure, personalized, and fascinating experience.
The bottom line? Custom packaging boxes can effectively facilitate your brand awareness and amplify your reach. This makes it feasible to build your business into a recognizable brand and grow your customer base. The outcome? More sales and earnings for your business!
Reasons You Must Have Custom Packaging Boxes Wholesale
Packaging was considered a possibility; now, it is essential. People thought that only the product is a crucial element in merchandise and packaging is secondary. The customs have evolved, and we acknowledge that custom packaging boxes are essential, just like the product. Your client checks the packaging before anything else. Therefore, it is considered the brand’s frontline.
There are numerous reasons you need to have custom packaging boxes. They discern the brand from other brands and draw attention. This is important when there is little space for making outstanding products as per the consumer prerequisite.
You can place essential details on the top of the packaging that you think the customer may want to know. Let the clients know about the efforts that you are putting in. It will help to make your products stand out in the market.
Build Your Brand Through CBH’s Custom Packaging!
Choosing an order that provides branding options can make all the difference in your customer experience.
Ready to try custom packaging boxes for your business? At CBH, our comprehensive order fulfillment services are designed to give you the nearly unlimited potential for branding and customization—without renouncing speed or scalability!
