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Fossil New Swiss-Made Watches Targeting Upmarket

Texas-primarily based Fossil, Inc., familiar with its range of low-price, mass market wristwatches, and add-ons have released an alternative collection of Swiss-made timepieces, the primary from the whole to contain Swiss actions, as well as some mechanicals, with fees beginning from $695 to $995.

The new Fossil Swiss watch series consists of 3 varients, automatic movement, a chronograph, and a Day-Date version with Swiss quartz movement. All of the watches have 5-piece case constructions and double-domed, scratch-resistant sapphire crystals. The dials are also vaulted and feature applied numerals on the twelve o’clock and half of-dozen o’clock positions and carried out square indices. The hour, minute, and second palms are slightly incurvate. Every one of the watches is offered with either a full-grain real animal skin strap or a stainless-steel 3-link bracelet; many strap colorings additionally as dial color alternatives are available. The automatic models, whose cases stay thirty-eight metric linear units, have sapphire exhibition casebacks that deliver an examination of the moves (Fossil has no longer furnished the primary points at the actions other than their Swiss origin.)

The Fossil watch models (with 45 mm cases) have a tricompax dial fashion, which incorporates a middle-hooked up a stop-seconds hand, a minutes-counter subdial at 9 o’clock, and hour counter subdial at half-dozen o’clock, running seconds on a subdial at three o’clock, and a theodolite scale at the environs of the dial. The Day-Date fashions match the automatics, however, have 43mm case and their dials embrace an aperture for the day and date at 3 o’clock.

More about Fossil Group

Fossil, a publicly traded company, was established in 1984 at the height of the fashion watch boom. Its impressive growth to this day is partly due to the popularity of fashion watches produced in southern China. Fossil is currently active in Switzerland, its second front. The company’s acquisition of STP in 2012 is the most recent move in its quest to expand its range of Swiss-made goods, which up until this point only included the Burberry and Zodiac brands. The Fossil Group now has Swiss facilities for movement assembly, case production, design, and prototype. Additionally, it maintains a sizable structure in Basel, next to the Baselworld fairgrounds, that serves as the headquarters for all of its European activities. Within its Fossil brand, the corporation debuted a Swiss-made line last year. It intends to add additional brands, like as its new Tory Burch line, to the Swiss-made label. With that company, Fossil entered into a license arrangement early last year, and it intends to release the watches before the year is through.

The Swiss-made history of The Fossil Group began in 2001. Zodiac, a Swiss manufacturer founded in 1882 and well known for its Sea Wolf dive watches, was acquired by the business for $4.3 million in that year. Fossil described the purchase as the first phase of creating a Swiss-made company when it announced the acquisition. The brand was redesigned and updated by Fossil, and it now offers massive, extremely masculine-looking quartz chronographs and automatic divers’ watches for between $700 and $1,000. Fossil acquired three Bienne-based subcontractors for $2.3 million at about the same time. They were Synergies Horlogères, which developed and created prototypes, Meliga Habillement Horloger, which procured components, and Montres Antima, which constructed watches for its own Antima brand (now defunct) and for other brands. 

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