Sitting on a vacancy for an extended period of time is bad for business. The quicker you can get your unit filled with a good tenant, the sooner you can start collecting rent. For this reason, creating great listings and advertising them effectively is crucial.
If you were to advertise your listing manually, you’d first have to find quality listing sites and then individually create and post a new listing to each one. Managing all these listings can quickly become overwhelming and time-consuming.
By using listing syndication software, you can not only save yourself a lot of hassle, but you can also advertise your listings more effectively than ever. Listing syndication software serves as the middleman between you and the major property listing sites such as Apartments.com, Rent.com, Zillow, etc. By syndicating your units, you can reach the largest possible pool of renters in the shortest amount of time. This, in turn, increases your chances of filling your unit quickly and with a high-quality tenant.
In this article, we’ll cover how to syndicate your rental listings:
Write Your Listing
Before you can syndicate a listing, you must create one. To attract the most renters, you need to make sure your listing is appealing.
There are three components in a rental property listing:
The first part of your listing that people will see is the headline. As such, you need to make sure that the headline contains all the essential information about your unit that will attract renters. In a single phrase, your headline should communicate the price, number of bedrooms and baths, type of building, neighborhood, and best feature of your unit.
The next component of a property listing is photos. Without strong pictures, you’ll fail to get renters excited about your property. Your photos should be high resolution and utilize natural light. Display the most important rooms first, and include an image of the floor plan.
Lastly are descriptions, which fill the body of your listing. After renters have been drawn in by your headline and have looked at your photos, they can read the descriptions to learn more specific information about your unit. Descriptions should include details such as amenities, specifications, location, lease terms, and contact information.
Choose a Listing Syndication Platform
Once you’ve made a compelling listing, it’s time to get it up on listing sites. As stated earlier, the fastest and most effective way to get your listing on as many relevant sites as possible is through listing syndication services on property management software.
With that said, many listing syndication software providers are out there, so how do you know which one to use? Here are some questions you should ask when it comes to choosing a listing syndication platform:
- How large is the syndication network? In other words, you should find out how many sites a listing syndication service posts your listing to. Because the objective of listing syndication software is to expose your listing to as large of a pool of renters as possible, you need to make sure the platform you choose has a large network.
- Can applicants apply directly through the platform? The ability to apply directly through the syndication site makes things easy and convenient for renters, which increases the likelihood that they’ll apply for your property.
- Are you able to include multimedia? Some listing syndication services only allow you to post a single photo to your listing. You want to avoid these platforms. We’ve discussed the importance of photos, so make sure the platform you choose allows you to post multiple images (or even videos) of your property.
- Is the price worth the service? Different listing syndication services have different pricing models. Some use monthly plans or subscriptions, some require you to pay per listing, some offer you a limited number of listings for free, and some, like Innago, are completely free. Depending on the size of your business, you should choose listing syndication software that gives you the most bang for your buck.
Syndicating Your Rentals
After you’ve created your listing and chosen a listing syndication platform, it’s time to post your listing. A good platform will allow you to make changes to the listing after it’s been posted.
Once your listing has been successfully posted, your job is done. The syndication software posts your listing to multiple listing sites, each attracting a different pool of renters. By syndicating your listings, you don’t have to keep individually posting listings to different sites. This saves you time and energy, and it also allows your listing to be widely advertised to a large number of prospective tenants, which will allow you to fill your units quickly.
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