The craze of online shopping is continuously increasing. Therefore, every eCommerce business is coming online.
Clothes, shoes, and fashion accessories are among the best-selling things nowadays. So it is an excellent opportunity to establish an online fashion store.
Well, to differentiate your fashion store from the competition, your online store must offer the most convenient purchasing experience to customers.
It’s also necessary to have a professional-looking, fully functional eCommerce website.
The PrestaShop eCommerce platform can effectively match all of your business requirements. It’s an open-source platform so that all of the files are downloadable, and you can install them on any server and customize anything you want to make it exactly function as you need.
PrestaShop is similar to Magento, the industry leader and developed for extremely big-sized organizations, but it is much easier to work with – for both developers and site administrators – and therefore does not necessitate as many servers and setups.
It also provides a wide range of fashion PrestaShop themes for developing such an online fashion store that entices and maintains fashion fans.
Here we will be sharing a step-by-step guide on how you can smartly build and launch the fashion site using PrestaShop.
To get started, let’s delve a little further.
1. Download, Install and Configure PrestaShop:
To establish a PrestaShop store first of all you’ll need to Download PrestaShop from the official PrestaShop website.
You must first form a new user and database to link them together before proceeding with the installation.
PrestaShop needs to be installed on a web server with a domain attached to it, which serves as the portal to your site, in order for it to function.
You’ll need a domain name and web hosting before you can even start installing the program.
Don’t neglect to double-check that the server you’ve picked supports PHP 5.4 and MySQL 5 as a database management system.
As you are done with the installation, go for configuration, which is quite intuitive.
After you’ve set the language parameters, approved the terms of service, and verified that your system is compatible, you’ll specify the data for your e-commerce site.
2. Choose and Install Template:
The Theme or website template is the most important thing to build an online store. With the best fashion PrestaShop themes, you can create your online store in a few minutes.
Also, a template represents your brand in front of your audience so that you choose the right fashion PrestaShop theme with all the essential features such as easy navigation, responsiveness, easy customization, SEO Optimization, and so on.
As PrestaShop offers extensive customization options, there are various fashion PrestaShop themes available in the market.
You can download your preferred one and install it locally. You will find the Design section in the software’s control panel, where you can include or download the theme.
Once you are done with the theme selection, click on “Use this theme” to activate the theme.
3. Customize the Theme:
Once you are done with the selection of the best fashion PrestaShop theme for your online store, you can start modifying it.
Customize the theme according to your business requirements, such as changing the color combination if required, changing the logo and name, and many more.
Page and Layout customization, Text replacement, Font modification, Image replacement are some suggested modifications that are essential in your preferred fashion PrestaShop theme
4. Add products & Configure store settings:
A product description is a crucial thing in any eCommerce store. And PrestaShop doesn’t have the ability to organize product catalogs.
You are required to provide Product details such as product name, image, short description, SKU, summary, brand, price, Categories, quantity, and much more.
As you have already customized the theme and prepared the catalog structure, now you are required to import your product catalog to the PrestaShop.
To upload mass products, you can import a CSV file.
Verify that your product data was accurately imported and that there are no empty fields – essential fields are product name, manufacturer, and SKU.
5. Choose and set the payment gateway:
The optimal payment gateway makes it simple to receive payments and plays a significant role in establishing consumer confidence.
However, deciding which one is best for your business may be difficult.
You might get guidance from a PrestaShop developer to determine which one best meets your requirements. As you select the payment gateway, integrate it by adding additional plugins which are available in PrestaShop Addons.
6. Setup Shipping Configuration
You also need to configure the shipping data for the fashion stuff you sell through your online store.
You’ll find the Shipping option in the “Improve” section that will enable you to define all the necessary parameters of shipments.
You may also make the return policy active. Activate the “Return merchandise options (RMA)” section under the Sell title, then the customer care menu.
You’ll be ready for deployment of your website once you’ve completed the procedures listed above. Make your store public by reserving a domain that appropriately describes your items and business.
The seven-point checklist will help you approach the launching of your PrestaShop Fashion eCommerce Store in a professional manner.
It will not only make the launch go well, but it will also assist you in building a lucrative shop in the long run.
Once you are done with the store development and launching, start making effective marketing approaches and generating sales.