Why is the 3D Products Configurator so important in e-commerce sales?
Have you ever customized a product online? Maybe you have built your dream car. You can mix and match until your car is perfect. You may have personalized a sneaker.
The possibilities that a 3D configurator provides are limitless, and you can instantly see your creation. It increases customer satisfaction and brand loyalty. Let’s have a look at five key benefits offered by a 3D Product Configurator.
1. Higher Perceptions of Value
Clients are willing to spend more to have a product customized to their specifications and needs. It highlights their personality. It makes you feel proud of your product. Research shows that more shoppers who are interested in personalizing their products are willing to pay 20% more.
3D configurators increase brand engagement. This can lead to better quality leads, lower customer acquisition fees, and higher conversion rates. It’s almost like a domino effect. This boosts all areas in your eCommerce. While big brands are reaping the benefits on a large scale, it is now possible for smaller brands as well to experience the same results due to attractive prices.
2. Higher Customer Satisfaction
Customized products can be perceived as premium, high-quality products. Customers will be happier if they can control the look and details of the finished product. This leads to high brand loyalty. A customer feels like they are in control of the product’s features and appearance. A customer’s time on a website will increase dramatically, which can lead to a greater connection with the company. Bain & Co. found that customers who design their own shoes experience a 50% rise in Net Promoter Score. This score indicates how close the customer and brand relationship is.
3. The Personal Touch
95% of customers prefer 3D configurators over product videos. It allows clients to customize their products rather than simply watching a video that highlights some features. Give clients the ability to create their own options. Even changing the color of a product can add that personal touch that makes a significant difference to the buying experience. The more complex the product, the more freedom you have to offer to convert that potential customer to a paying customer.
4. The Social Aspect
The possibility of personalizing a product makes a client more excited and increases the chance that they want to share this excitement with others. It is your unique creation, and it is more related to who you are. You’ll get support from your community and spark reactions. Friends and family members can share their views, and the result is more interaction. This type of social interaction is beneficial not only to the customer but also to the brand. It results in more exposure and greater brand awareness.
5. Data Gold Mine
The entire buying and customizing process provide valuable data for companies. They learn which parts of the product are most appreciated and which features are in high demand. This information provides valuable insight for future production or upgrading of existing products. The surface of preferences and interests is revealed. This feedback is very difficult to receive. This could mean that a particular feature will be included by default simply because the 3D Configurator suggests that it is popular. Product evolution will be easier, and client wishes can easily be taken into consideration.
