Shared working facilities have become increasingly popular around the world. In the last five years, the number of employees working from home has skyrocketed by 45%. Today, common workspaces are not just an option for the typical workplace but an entire sector. Like other sectors, shared working spaces face problems, the most important of which is attracting new members.
Do you want to know how to attract new clients to your synergic space? It is worth mentioning that remote work brings several benefits that improve your life and environment. For example, working in coworking spaces can save fuel, reduce daily expenses, extend infrastructure life, and emit fewer greenhouse gasses. Flexible offices are the new norm today; We can establish a location anywhere a demand for a flexible workspace exists, thanks to their myriad benefits. However, it’s important to know how to attract customers to your working spaces by incorporating these strategies;
1. Establish Your Coworking Space Brand
For starters, it’s best to have a solid flexible workspace marketing strategy. Try to pinpoint the factors that make the working space unique. It’s important to name the aspects that set you apart from others. Start by describing your coworking environment. Find a single term that embodies your core beliefs and expresses what makes the joint workspace different. Your organization’s purpose, layout, advertising, and interactions should focus on the unique selling point. Assuming you use the term “advanced tech” as a differentiator, everyone in your city should understand that the flexible working space offers advanced tech facilities. How will you accomplish this? Pay attention to the following two things.
- Evoke Strong Emotions
Consumers invest in emotions. Imagine two identical products at the same price – which one would you likely buy? Research shows that you will likely choose the product you trust and prefer. Think about the following two slogans for your common “Advanced Technology” workspace:
“Tech coworking spaces for startups” versus “Where the alchemy of cutting-edge technology unfolds.”
Which are you likely to remember? The second statement will undoubtedly evoke a stronger emotional response and be more memorable because it is more compelling and not ordinary.
- Talk Consistently About Your Brand
Your company’s layout and messaging should convey “Advanced Technology” or another name of your choice. Consistently projecting your identity in all customer interactions fosters trust in your facility. Fortunately, current applications for joint working spaces allow businesses to create a news feed and programs that incorporate your brand aspects into all offerings. A personalized application for shared working space managers and members puts your space in their gadgets.
2. Schedule Events At Your Facility
Shared working space events are an effective way to attract new customers through word of mouth. Whether targeted to internal members or visitors, serviced office space events increase awareness and engagement with the common working space facility. These events transform shared spaces not only into simple workspaces but also into a place where colleagues meet, enjoy their time, and share stories.
In addition, flexible space meetups are a great way to introduce the common working space and its look and feel to potential clients. They also allow them to hear from third parties. What does that mean for you? When potential customers learn about the working space through unbiased sources, they gain more confidence in your offering. You also can hear first-hand comments and testimonials from current office space members – let your customers become your brand advocates.
3. Take Advantage Of The Membership
In a society where joint workspaces are becoming increasingly competitive, consumers have several wonderful alternatives for renting a workspace. The prices of your office spaces will be relatively similar to your competitors. Why should consumers choose you over your competitors? There are several ways to offer clients a better value for their investment. For example, you can offer additional free time for booking meeting rooms. Since these are free services, it doesn’t necessarily affect your revenue.
Offering customers benefits, discounts, and exclusive offers is a new way to increase membership value. Consider creating a visually appealing catalog of the shared space features that includes various incentives from the collective working space partners or savings on services, delivery services, printing solutions, and discounts at nearby stores.
3. Use Google To Market Your Business
Add the workspace space facility to Google Maps. Don’t forget to include your hours of operation, contact information, email address, and web address. Invite your existing members to contribute pictures of the location to the Google profile. It promotes brand recognition and provides a web presence. AdWords campaigns are also very useful if you want to target potential customers.
Applying the above techniques will attract more people to your shared workspace. That, combined with good customer care, will go a long way in retaining your clients to realize profitability in the long term.