Many merchants still wonder if it is really necessary to pay special attention to product packaging. Of course yes! As the image and spokespersons of a brand, they make it possible to differentiate themselves from the entire offer and even largely determine the customer experience.
The choice must be made, both depending on the product and the target audience. This year more than ever, the consumer will know how to value a product whose package gives them the impression that it is made exclusively for them. So you have to take great care of the packaging and adapt it to each need.
At Exaprint, we make it easy for you with a complete range of packaging solutions, organized by categories of use within our catalog. Next, we will give you some ideas and inspiration for your packaging.
What is the best packaging to enhance my products:
A material or format that evokes or reminds the product
One possibility to choose the packaging would be based on the characteristics of the product to be packed. In this way, we can choose a format or material that recalls or reflects a predominant characteristic of our product. Thus, the person who offers the gift already hints at the nature of the gift itself.
TIP: Examples of dry goods such as wheat, white rice, beans, pasta, oats, sugar, and flour that store well in a Mylar bag include rye, wheat flour, bass, kidney beans, pasta, sugar, and oatmeal. Also, printed mylar bags are helping business owners expand their businesses.
To do this, it is possible to play with the material of the package (imitation leather, paper with textures, metallic…). It is also an option to select a shape specifically designed for a certain type of product. A bottle crate with a window, for example, makes its contents very clear. A box for cakes could be another clear example: just by looking at it…
A luxury packaging
To give special importance to certain gifts you have different options. To give your wrappers a luxurious touch you can, for example, close them with a wax seal.
To give special importance to some gifts, you can choose different options. For example, we suggest the wax seal decorate an ordinary-looking container and give it a regal closure. The watch box is an attractive alternative, especially for the packaging of high-end objects and confectionery products.
The packaging does not have to be ephemeral. To be convinced of this, you just have to look at video game collectors, luxury cosmetics, or movie buffs who sometimes give more importance to the packages than to what they contain. To give your gifts a unique character, you can make a birthday edition or another limited series.
According to a study carried out in 2019 by Adelphi, we can affirm that, if there is a color par excellence related to luxury packaging, it is gold. Black, silver, or navy blue are also, historically, colors related to elegance and quality. On the contrary, orange shades should be used sparingly, as consumers tend to associate them with low-end products.
Durable packaging
Many sellers and merchants find it difficult to decide between simple wrapping paper or a more elaborate and careful package. A decision that is also affected according to the original packaging of the product itself. This is the case, for example, with electronic devices that are already protected from shocks or bumps inside their original cardboard. For this type of product, in addition to personalized gift wrap, you can also opt for fully personalized paper bags with your logo, your brand, a message, or an image, which will offer you long-lasting and reusable support.
Just like cloth bags, which if you want to give an extra touch in terms of eco-responsibility, are the best ecological and reusable option.
Exhibitor
Highlighting a product in a shop window or showcase is not a sinecure. However, the choice of good packaging will allow its content to stand out among other products that surround it.
For example, the display boxes are specially designed so that you can hang them in stores or counters. Another option is to highlight a product box with a transparent lid, which reveals what is inside, such as the tall display case.
Whatever your packaging needs, find the right model from the entire Exaprint packaging range. More than 75 models, in 15 possible combinations of different supports, especially intended for gifts, shipments, products, bottles, parties, and many more categories…
