WhatsApp has significantly changed the way businesses communicate. The app has become an essential tool for many companies, and WhatsApp’s business features make it even more powerful. Once you integrate this app with software such as WhatsApp Web Sender into your customer communication strategy, you will drastically improve your customer experience. This article explores the top WhatsApp business features that will elevate your customer experience.
Quick Replies
This feature allows businesses to create quick responses to frequently asked questions. This saves a lot of time as you do not have to type out the same message repeatedly. You can also customize the quick replies to include the customer’s name, company name, etc. you can add emojis to make the responses more friendly and personal.
To set up a quick reply, go to the “Settings” tab in your WhatsApp business app and click on “quick replies.” from there, you can add, edit, or delete quick replies as needed.
Automated Messages
Setting up automated messages is a great way to provide information to customers without having to be available 24/7. For example, you can set up an automated message that thanks the customer for their purchase and provides them with tracking information.
Another significant way to send automated messages is through the WhatsApp sender chrome extension, which allows businesses to send automated messages to mass contacts.
Business Profiles
Creating a standard WhatsApp business profile helps customers know more about your company. This includes your business name, description, category, business hours, website, email, and location. Showing transparency with this information helps build trust with potential and current customers.
Note: putting local SEO keywords in your business description is a great way to improve your local search ranking.
Catalogs And Collections
Catalogs allow your business to showcase its products or services in a visually appealing way. Customers can browse through the catalog and get all the necessary information without contacting you. For each catalog, you can include price tags, codes, descriptions, and videos.
WhatsApp collections allow businesses to group together related products or services. This is a great way to showcase different offerings and make it easy for customers to find what they’re looking for. To create a catalog or collection, go to the “Settings” tab in your WhatsApp business app and click on “catalogs.” enter the name of your collection and select items you would like to include.
Label Feature
Whenever you get a message from a customer, you can label it accordingly. This helps you keep track of different types of messages and makes it easier to find them later. For example, you can label messages as “purchases,” “complaints,” or “feedback.” clustering and grouping your messages in this way will save you a lot of time.
To label a message, open the chat and tap on the three dots in the top-right corner. From there, you can select “add label.” give your label a name and tap “OK.”
Message Analytics
WhatsApp Business provides valuable insights into your customer communications. You can see how many messages you’ve sent, how many were delivered, and how many were read. This information is crucial as it helps you gauge the effectiveness of your communication strategy.
This feature also allows you to troubleshoot any issues that may be preventing your messages from being delivered or read. This is very effective when planning your marketing campaigns.
Final Thoughts
WhatsApp Business is a powerful tool that can help businesses improve their customer service and communication. By taking advantage of the features discussed above, you can ensure that your customers have the best possible experience when interacting with your business.
