What’s App is a popular messaging platform. It has more than 2 billion active users every month. It is a great platform for a business marketing campaign as it allows connecting with potential consumers in developing countries.
People love WhatsApp and they hardly ignore checking the messages on the app, so expect an open rate of 98%. On BuzzWorld check how trendy WhatsApp voice messages are. Podcasts and discussions hosted by Gabo & Pete on this website are available. You get to know about what is trending in the social media channel, so you can stay updated.
Benefits of WhatsApp marketing
Allows building an intense relationship with consumers
More than 55% of consumers feel more attached to brands using messaging apps. So, your WhatsApp marketing strategy can be a big hit to build and maintain connections. Brands can cut their customer retention expense 5 to 20 times in comparison to acquisition.
WhatsApp offers personalization opportunities like sending welcome or congratulations or birthday voice messages.
High conversion rates
People get frustrated with phone calls and ignore social media or email. Initial contact with the potential consumer is essential. WhatsApp is handy as it allows nudging prospects toward the sales funnel. More than 40% of consumers interact with WhatsApp messages. Messaging after the initial contact drives the conversion rate by 110%.
Add WhatsApp to your website because 66% of prospects feel confident and optimistic about buying from a brand that is active on a messaging app.
Low marketing cost
WhatsApp is an inexpensive marketing strategy, so appeals to small businesses. Just install the app and get registered to start your marketing activities. Your messages reach consumers are high because on average users are active on WhatsApp more than 23X within a day.
Create a WhatsApp Business account after downloading the app. Accept the terms & conditions and enter the contact number. You are all set! Ensure to enter business details like website link and email address correctly in the Business Profile section. Build product catalog and organize sales function and messaging metrics.
Helpful tips for successful WhatsApp marketing
Create broadcast list
The broadcast list includes recipients group like collecting VIP customers under a single list and sending exclusive offers. Contacts will not be able to see one another but get your message separately. A broadcast list is an ideal feature for strategies relevant campaigns like requesting existing consumers for referrals, which is great for customer retention.
Use group chats
Unlike broadcast lists, in group chats, members can see one another as well as share their perceptions with the entire group. It is a great way to encourage discussions between consumers, especially before a webinar or offline event.
Use WhatsApp Statuses
WhatsApp Statuses is a feature that allows sharing multimedia files and text with contacts and getting their feedback. Share it on Facebook because the Status expires within 24 hours. On Instagram, and WhatsApp Statuses work great. You can use it to share product updates, special offers, etc.
WhatsApp Business allows you to engage directly with new and old consumers!