Are you new product launching? Then you need an excellent announcement plan.
Though there are more than a few ways to introduce your audience to a new product, nothing could be as effective as video. Video marketing is the leading promotional technique across industries and sectors, powerful enough to generate, convert, and retain existing customers.
As for competition, 86% of businesses already use video as a marketing tool.
Popularized by social media, short videos are nearly impossible to overlook. They are convenient and easy to consume, making them likable and shareable. And when they are creative, on top of that too, videos offer everything you need to captivate the audience.
Filming an award-winning video doesn’t have to be complicated or expensive.
The following six ideas are already marketing staples. You can use them as they are, but you should highlight your unique selling point. Or, as they say, you can study the classics to make your own rules. One way or the other, they’ll help you develop the best video for the next launch.
Tell a story about how it came to be
People love good stories, especially when they find them relatable.
Marketing videos that show how something came to be, be that a product, a team, or an entire brand, are always popular. These stories are also easy to tell, especially when coming from the heart. Just let your product and brand dictate creative solutions and narrative.
A good story doesn’t need expensive filters and effects. But if you want to include them nevertheless, you can always outsource this part to a professional product video company. Consulting a professional is never a bad idea. Regardless of your marketing budget, expert advice is invaluable.
Show your New Product Launch star features!
You can’t pitch, fund, and develop a product without a unique selling point. All modern-day markets are already saturated. Product design has reached its peak and is now plateauing. Coming up with innovative products is more challenging than ever, making every nuance important.
So, let’s highlight that little something that makes your product better.
This type of product video is classic but still effective. It relies on many central elements of the explainer Product Launch videos to introduce the product to the public but executes that concept more creatively. Make it informative and educational but also attractive, fun, and engaging.
Use a live stream to add New Product Launch exclusivity!
Using a live stream is a neat trick for revealing a new product design.
This approach is a bit more complicated, and not only because of the logistical complexity of launching a new product on a live stream. You must be prepared for any scenario, not to mention scripted and well-rehearsed. But you also need teasers.
The live stream must be announced too, or there will be no one to see it. Teasers are brilliant for this, especially in terms of added exclusivity. In between these two, you’re showing just enough of your product to raise hype and remain interested in the big reveal.
Let your satisfied customers speak!
79% of people say user-generated content impacts their purchasing decisions.
UGC is extremely popular and influential (UGC), even when it’s edited and published by a brand. This makes an excellent idea for a product launch video. What if, instead of sending an early version of the new product to critics, you send them to a few randomly selected loyal customers?
You can invite them in for a VIP reveal and film their reactions. Also, you can ask them to record their thoughts by themselves and create a montage video with multiple customer reviews in post-production. UGC is a powerful marketing tool as long as you keep it authentic.
Reach out to influencers for help
Influencers provide an excellent alternative to user-generated content. Depending on who you choose, they come with hundreds to millions of followers who listen to their recommendations. In the current scenario, micro-influencers are respected and trusted by more people.
A popular type of video that uses influencers for a product launch is unboxing.
The concept is simple – an influencer with expertise in your field is unboxing your new product in an exclusive video showing the never- seen features, qualities, and details. This is similar to UGC, with the only difference being that influencers have better reach.
Use animation to convey a feeling!
Some products are less about cool features and dazzling design and more about the feeling they entice. Take perfumes, for instance. Except for maybe a sparkling new bottle, there’s nothing special to show on launch. But every scent has its distinctive theme and unique feeling.
Like with all other unique selling points, this is something you’ve already thought through during product development. You know what kind of audience is supposed to like and buy this product, so you should speak to them directly. Evoke a feeling they can relate to.
Since feelings are abstract, an animated video is a clever choice.
Marketing videos are not only highly effective when it comes to audience engagement. They are also fun to make. As long as they reach their ultimate goal, you can also use your product launch videos as an opportunity for your team to brainstorm and collaborate on new ideas.
A creative video will improve your ROI in striking 87% of cases if nothing else.